The SMM glossary.
Every term you'll see on a panel, in a comparison, or in a pitch deck — defined in one sentence and explained in three. Written by people who buy and resell, not by marketers.
A
7 termsAccount ban
safetyPlatform permanently disables an account.
Algo cooldown
safetyRecovery window after a platform's algorithm suppresses an account.
API key
panel-opsToken that lets you place orders programmatically.
API rate
pricingWholesale price a panel pays its upstream provider.
API throttling
panel-opsRate-limiting on a panel's API endpoint.
AR%
metricsAcceptance rate — orders accepted vs placed.
Audience quality
metricsComposite score of engagement, comment depth, and growth shape.
B
2 termsC
7 termsCAC
metricsCustomer acquisition cost.
Cancel rate
panel-opsPercentage of orders the panel auto-cancels.
Captcha gate
panel-opsBot detection wall on order placement or login.
Child panel
panel-opsA reseller panel buying from a parent provider via API.
Churn
metricsRate at which customers stop reordering.
CPM
pricingCost per 1,000 units delivered.
CTR
metricsClick-through rate — clicks ÷ impressions.
D
4 termsE
3 termsF
2 termsG
2 termsI
2 termsM
5 termsMass order
panel-opsSingle submission that places many small orders at once.
Maximum order
pricingThe largest single order a panel processes.
Minimum order
pricingThe smallest quantity a panel accepts.
Monetization-safe
qualityServices tagged as compatible with creator monetization programs.
MOQ
pricingMinimum order quantity.
N
2 termsP
4 termsR
5 termsReal vs bot
qualityWhether 'followers' are real accounts or scripts.
Refill
qualityFree replenishment when delivered units drop.
Reseller markup
pricingThe multiplier between wholesale and retail price.
ROI
metrics(Revenue − cost) ÷ cost × 100.
Royalty-eligible
qualitySpotify plays that count toward artist royalties.
S
12 termsSeed accounts
qualityPool of real accounts a panel rotates for 'real' delivery.
Service ID
panel-opsNumeric ID for each service on a panel.
Shadowban
safetySilent visibility throttling by a platform.
Shadowflag
safetySoft strike on an account that hasn't triggered a ban yet.
Speed
deliveryDelivery rate, usually per day or per hour.
Split order
deliveryBreaking one large order into smaller chunks across time or providers.
Split test
panel-opsTesting two panels with identical orders to compare quality.
Spotify
platformsMusic streaming; plays and followers are commoditized.
SSL jump
panel-opsSudden price drop when a panel switches upstream providers.
Start time
deliveryDelay between order placement and first delivery.
Subscription drip
deliveryRecurring order that auto-fires on every new post.
Support SLA
panel-opsPromised first-response time on tickets.
T
5 termsTargeted
qualityDelivery filtered by geo, gender, or interest.
Telegram
platformsChannel-based platform; member count = social proof.
TikTok
platformsShort-form video platform with the cheapest 'views' market.
TOS grey area
safetyServices that violate platform TOS but aren't actively enforced.
Trust score
metricsOur 0–100 composite of uptime, refill behavior, transparency, and ticket response.
