metrics

Engagement pod

Coordinated group that engages with each other's posts.

Why it matters

Not a panel service — but the seed source for many 'real engagement' panels. Pods game the algorithm short-term but build no real audience. Detectable by clustered comment patterns from the same accounts.

Related terms

Audience quality

Composite score of engagement, comment depth, and growth shape.

Engagement bait

Comments like 'Nice!' or '🔥' that algorithms can detect.