Why it matters
Spend ÷ new paying customers. On SMM panels, CAC of $5–15 per repeat reseller is normal. CAC under $3 is either a unicorn funnel or an undercounted spend.
More in metrics
Spend ÷ new paying customers. On SMM panels, CAC of $5–15 per repeat reseller is normal. CAC under $3 is either a unicorn funnel or an undercounted spend.