How we score, sync, and stay honest.
Every trust score, freshness chip, and "best of" badge on SMM Supply comes from the process below. We open the kitchen on purpose — if our ranking surprises you, this page should make it make sense.
The trust score
A 0–100 composite of 10 signals, grouped into four categories. A panel scoring 75+ has, in our measurement, delivered on what it promises across at least 90 days. Full per-panel breakdowns live on each panel page; see also /trust-score.
Catalog
How much the panel actually sells.
Catalog depth
15%Counts every active service after deduplication. The curve is logarithmic — a panel needs around 5,000 active services to hit full marks. Thin catalogs (<200) get flagged because they usually mean a panel is either brand new or quietly reselling a small slice of someone else's inventory.
Platform & category coverage
10%Average of platform breadth (out of 30 tracked platforms) and category breadth (out of 15 normalized categories). A panel that only does Instagram followers scores low; one that covers IG/TT/YT/SC/Telegram across followers, likes, views, comments, and members scores high.
Reliability
Whether the data and API stay alive.
Sync freshness
15%Full marks if the last successful sync was within the last 24h. Decays linearly to zero over 30 days. Stale catalogs are the #1 way buyers get burned — prices, minimums, and availability all drift, and a 'best price' that hasn't been verified in a week is just folklore.
API uptime
10%We ping each panel's services endpoint on a rolling cadence and record HTTP status, latency, and whether the response parsed cleanly. The score is the % of probes that returned a usable payload. Sub-90% means the panel's API is flaky enough that automated reseller flows will fail.
Sync run health
10%Even with a healthy API, sync runs can fail mid-way — schema drift, rate limits, truncated payloads. We grade the panel on the completion rate of its last 10 runs. Repeated failures usually mean the panel changed its response shape and never told anyone.
Delivery
Post-purchase guarantees buyers actually use.
Refill availability
10%Counts services where the panel publishes a non-zero refill window. Refill is the single most important post-purchase guarantee — for growth services especially, drops happen, and a panel without refill is asking you to eat them. Below 10% is a serious flag.
Drip-feed availability
5%Drip-feed schedules deliveries over hours/days instead of dumping everything instantly — critical for staying under platform-side rate limits without tripping spam filters. Not every service needs it, hence the 5% weight, but its presence signals a more mature panel.
Integrity
Honesty signals — ownership, pricing, reviews.
Price sanity
10%Counts the share of active services priced at zero or below the platform's known floor. A few zero-priced rows usually mean broken pricing or bait listings — both ways buyers get baited into accounts that quietly switch tiers at checkout. Above 5% is suspicious enough to drop the score sharply.
Trust signals
10%A composite of: whether the owner has claimed the listing, whether they passed DNS-TXT verification, how many years the panel has operated, and whether there are active scam/dispute flags. Active flags subtract heavily — a confirmed flag effectively zeros the score.
Review signal
5%We smooth the panel's review average toward a 4.0 global mean using a weight of 5 reviews — meaning a single 5-star review can't carry the score, and a couple of bad reviews on a thousand-review panel won't tank it. Only approved reviews from accounts in good standing are counted.
Price sync
We pull each panel's public service list on a 60-minute cadence for top-50 panels and a 6-hour cadence for the long tail. We store every snapshot — that's how sparklines, change badges, and the changelog work. We don't smooth or hide spikes; if a panel cut their followers price 60% overnight, the chart will show it.
Sponsored placements
We accept paid placements. They are always labeled "Sponsored" — never "Featured", never "Editor's pick", never "Top". Sponsored placements never alter trust scores or table rankings. They appear above tables or in dedicated rails, with the same data shown for organic listings so you can compare directly.
Verified panels
"Verified" means the panel's owner proved control of the domain (DNS) and maintains an active verified subscription. Verified panels receive a small ranking nudge (+2 to +3 points) — never a hard pin, never a score floor. If a verified subscription lapses, the bright Verified badge is removed and replaced with a neutral "Ownership confirmed" chip until renewal. Verification cannot buy a higher trust score, only signal "real operator stands behind this listing."
Conflict of interest policy
- No SMM Supply staff member operates a listed panel.
- We do not accept equity or revenue share from any listed panel.
- Test orders are paid from a SMM Supply account, never gifted.
- If a panel asks us to remove a low score, we won't — but we will re-test if they request it in writing.