Why it matters
The single most-faked metric. Real micro-influencers land 2–6%; macros 0.5–2%. A 50k account with 0.3% engagement looks bought; a 50k account with 12% looks fake-engagement-bought.
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Engagement rate
Related terms
The single most-faked metric. Real micro-influencers land 2–6%; macros 0.5–2%. A 50k account with 0.3% engagement looks bought; a 50k account with 12% looks fake-engagement-bought.