quality

Real vs bot

Whether 'followers' are real accounts or scripts.

Why it matters

'Real' = repurposed real accounts (often hacked or incentivized). 'Bot' = scripted profiles. 'HQ' usually means bots with photos and posts. None are organic users who chose to follow you.

Related terms

Targeted

Delivery filtered by geo, gender, or interest.

Engagement rate

(Likes + comments) ÷ followers × 100.