panel-ops

White-label

Reselling a panel's services under your own brand.

Why it matters

Parent panel provides the API, you build the storefront. Margins are tighter than running your own seed accounts but the operational overhead is near zero. Most 'top panels' you see ranked are white-labels of 3–5 upstream sources.

Related terms

Child panel

A reseller panel buying from a parent provider via API.

Reseller markup

The multiplier between wholesale and retail price.