safety

Shadowban

Silent visibility throttling by a platform.

Why it matters

You can still post; your reach just collapses. Common triggers: sudden engagement spikes from low-quality sources, banned hashtags, mass follow/unfollow. Most shadowbans clear in 14–30 days.

Related terms

Warmup

Gradual ramp-up on a new or dormant account.

Drip-feed

Spreading delivery over time instead of all at once.

Engagement rate

(Likes + comments) ÷ followers × 100.