pricing

CPM

Cost per 1,000 units delivered.

Why it matters

SMM panels quote nearly everything in CPM — $1.20 per 1k followers means $0.0012 per follower. When you compare panels, normalize everything to CPM first; sticker prices lie.

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Profit margin

Related terms

API rate

Wholesale price a panel pays its upstream provider.

Reseller markup

The multiplier between wholesale and retail price.